Many projects or organizations at the University of Oregon have identifiers such as logos, trademarks, or unique names related to their activities. This template will help you to create guidelines so that your identifier is used properly in support of your project's goals. Industry, Innovation, and Translation (IIT) is happy to work with you to strategize on when or whether to file for a federally registered US trademark, service mark, or certification mark. Often it is not necessary to file for a federal mark initially but better to rely on United States common law rights; identifiers often change early in a project, and you may not immediately know which identifiers are central to the public's identification with your work.